Outside box thinking for conscious leaders – Empowered Innovation Formula | When you are ready to master your ability to innovate without sacrificing what matters most.

Problem

The word is full of problems that are hard to solve and aren’t just going to vanish.

Some of them may exist in your business.

Instead of remaining stuck in overwhelm, following the pack or struggling only to constantly have competitors nipping at your heals you can find leading edge insights that will give you big competitive advantages .

Get Empowered Innovation and begin your solution adventure.

Customer Expectations

There are significant changes required as to how we perceive and sense customer’s needs, wants and expectations as they too, adapt to, are empowered by the increasing speed and proliferation of choices available in our increasingly connected and digitized world. Find competitive advantages with outside box insights from the leading edge. Get Empowered Innovation Digest.

Aggregation of data

This connectivity and the resulting aggregation of data is creating entirely new business models and revenue streams, both for startups and established companies that leverage existing assets in creative, profitable new ways. It also is changing the basis of competition as companies can now compete as part of ecosystems. Get ready with Empowered Innovation .

Free your mind

If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation. – Jerry Greenfield Save time and expand your mind with the responsive and engaging Empowered Innovation Experiences.

Creativity

Innovation is creativity with a job to do. – John Emmerling Get focused creative insights in an inspired virtual experience with Empowered Innovation.

Change

Mindless habitual behavior is the enemy of innovation.
– Rosabeth Moss Kanter

Bridge the gap with Empowered Innovation.

Leadership

Innovation distinguishes between a leader and a follower. – Steve Jobs Leadership doesn’t have to be boring when you have Empowered Innovation.

Better Leadership

Innovation is far more valuable because it raises the productivity of both capital and labor….Still, like anything else, successful innovation starts at the top and leaders need to be held responsible for it…Innovation is never one event, but a process of discovery, engineering and transformation.

Forbes.com “Innovation Is The Only True Way To Create Value” Begin now with the Empowered Innovation.

Help when just getting by isn’t good enough

“You are braver than you believe, and stronger than you seem, and smarter than you think.”

–Christopher Robin

Maybe you are one of the stressed decision makers or business owners who is so busy with the day to day that you can’t find time to keep a look out for potential disruptions emerging from the leading edge. Even worse, you may not be able to connect the dots to:

get the competitive advantage you need to stay in business,
get a bit of breathing room
increase revenue
and grow brand value.

Whole industries are being transformed by outside disruptions and pressures. The entertainment and financial industries are being reshaped by the evolution of digital economies. The oil and gas industries are coming under new pressures that are transforming the future of the energy sector…and these won’t be the only ones. What determines who takes proactive action and who waits for crisis to engulf?

Research supports that best outcomes do not come from fear and worry states.

The highest functions of the brain include the ability to:

regulate our emotions
suppress our biases
switch between tasks
solve complex problems
think creatively and flexibly

Fortunately, these are skills that can be learned by most people and they are impossible to automate. That means this is not something technology alone can fix. Many experienced leaders realize the need for a more informed proactive responses.

Welcome

Hello and thanks for stopping by!

I am Yvette Dubel, Founder/CEO of WebAntiphon Group, Speaker, Author of “Why Brand Risk Management Innovation Is a Game Changer”, Creator of the Empowered Innovation Principles, pioneer in Art Based Solutions with decades of experience in Social Innovation. Art Based Solutions are my framework for understanding your problem and exploring paths to solutions. The main thing to remember when you work with me is not unlike the technology you are using to read this, you don’t need to understand exactly how it works – to reap the benefits.

I specialize in developing processes and programs to help you reach or exceed your goals with proactive strategies that expand positive outcomes while minimizing the risks and resistance. My approaches help you cultivate the right mental state and behaviors for inspired focused action. Victory in business doesn’t have to mean sacrificing what matters most. In fact, you can distinguish your brand value with a legacy that does more than meet your financial goals…and that’s something I am passionate about. Strategic insights to address the problem you’re struggling with starts with sending me a message to tell me what’s going on in your business or use the button on the right to schedule a time to talk.

Too many smart creative business owners, professionals, and leaders know their business but struggle to keep up with the fast pace of change and issues impacting their potential success. This leaves most confused, overwhelmed and stressed,or worse paralyzed , by what they don’t know. The problem is your ability to innovate – yourself, your organization, products, services and maybe your industry. That’s because without that you won’t recognize valuable innovations until everyone else does. And then you miss the opportunity to harness valuable market advantages.

The solution is your mastery of your ability to innovate without sacrificing what matters most. A new collaboration led to the launch of EMPOWERED INNOVATION, an initiative you can learn more about by visiting EmpoweredInnovation.org

Until we meet or meet again…

Wishing you success and peace,

Yvette Dubel

WebAntiphon Group

WebAntiphon Blog

Big Data in Marketing; 5 Use Cases | Inc.com

by ydubel | Nov 27, 2017

At the same time that more businesses are looking for ways to jump on the data bandwagon of the future few have a long term view that includes risks and threats. That especially applies to those stemming from concerns from the customers they want to capture. Hacking risks are the ones people are most likely to name but what about growing privacy concerns on behalf of the consuming public? This all made more complicated by the fact that few decision makers outside the tech department have any real clue about the very deep waters they are wading into. And so it is….until it isn’t. Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all areas of our life, from improving healthcare outcomes to helping to manage traffic levels in metropolitan areas and, of course, making our marketing campaigns far more powerful. That’s because marketers are increasingly using artificial intelligence and machine learning to parse huge amounts of data and to draw conclusions. They can even use predictive analytics to figure out what customer Source: Big Data in Marketing; 5 Use Cases |... read more

Bitcoin mining consumes more electricity than 20+ European countries

by ydubel | Nov 27, 2017

As Bitcoin continues its stride towards mainstream adoption, it turns out that its surging price rates are not the only thing experiencing a sudden increase. New research indicates that the popular cryptocurrency now consumes more electricity than more than 20 countries in Europe. Source: Bitcoin mining consumes more electricity than 20+ European... read more

Do cities still want a sharing economy? | TechCrunch

by ydubel | Nov 21, 2017

This story is a great example of the challenges of disruptions that may not come from direct competition and therefor not be on your radar…until it’s too late. Cities that try to protect local businesses by blocking or resisting innovation, especially when consumers want it, (generally but not always) make a short sighted mistake. Take something like the active monthly users (customers) of Lyft and Uber that are 40 million strong. As one of them, I can attest that it is something I check before I travel. I want to know if I am going to a community that limits my options and sometimes it has led me to take a flight into and sometimes stay in a neighboring city because I am a fan of Lyft and UberEats. They make travel much more pleasant and so I spend more in the cities where they are active. And I am only one of 40 million. One of the challenges of the sharing economy is that it flies in opposition of prominent cultural values that never seem to be a major consideration in these conversations. To what degree does that inhibit the ability of municipalities to see the transformation unfolding in reaction to, as opposed to merely seeing a threat to, old local economic models? Much has been said in recent months about Uber and its travails as a company, with big leadership changes, and then an outright ban in London. Even so, Ubers (and Lyfts) are rolling down city streets, and the 40 million monthly active riders indicate that this is an incredibly popular transportation option. Many people love using... read more

Goodbye Gatekeepers – Stratechery by Ben Thompson

by ydubel | Nov 4, 2017

Back in 1980, shortly after the creation of Weinstein’s Miramax production company, there were just over 100 movies release in US cinemas a year; in 2016, there were 736, but for “wide Studio releases” — Weinstein’s territory — there were only 93. Suppose there are five meaningful acting jobs per movie: that means there are only about 500 meaningful acting jobs a year. And Weinstein not only decided who filled many of those 500 roles, he had an outsized ability to affect who filled the rest by making or bre Source: Goodbye Gatekeepers – Stratechery by Ben... read more

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