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Change ~ Inspiration ~ Solutions


Highlights the pitfalls of modern business and how they can be avoided

Overall this book is a must read for any business decision maker… as it highlights the common pitfalls and shows you how they can be avoided. This book will change the way you look at business in general and as promised show you why brand risk management is a game changer. Michael Naylor

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You will be sent a link to download your free guide to start getting ahead of the game. Your key to increasing market share, customer loyalty, positive impacts and profitability.

Frequently Asked Questions (FAQ)



Can you help with my problem?

If you are business owner, partner or CEO that cares about having a profitable business and having the most positive possible impact doing it, then probably the answer is a resounding YES.

If you have any doubts request your RISK FREE Express Strategy Review Session.

Why do I need a strategy?

Your strategy is critical to your brand positioning in the marketplace, the minds (and hearts) of your customers.

  • Strategy-blueprint for competitive advantage

Additional helpful facts to keep in mind:

  • Plan-for each strategic goal there’s a way to evaluate and achieve
  • Process-methods used to carry out plan

Take advantage of your RISK FREE Express Strategy Review Session

Will my returns justify the investment of working with you?

Absolutely! In case you only need a few strategic gems to put you on a self-help track  the appropriate free course you can get started right now. And it won’t cost you a dime. From your current perspective  the way forward is less than clear. After our work together the clouds of confusion part so you confidently pave the path ahead. You have not just a strategy but a plan and if you prefer, the team to help you implement it.

To find if this is right for you cost you nothing but a few minutes of your time. Book your RISK FREE Strategy Review Session now. 

How do you help?
  • You get affordable flat rate consulting packages that can address a wide range of problems you face.
  • You get the benefits of a Chief Strategy Officer without the typical budget impact.
  • You get follow up support flexibility customized to meet your needs.
  • You get help that can mean the difference between whether your business effectively manages or is overtaken by new growth.

Download your free copy of “Why Brand Risk Management Innovation Is A Game Changer, and how to get ahead of the game” on this page. 

 Schedule your RISK FREE Strategy Review Session today and see for yourself. 

How do you help with Brand Risk Management Innovation

Brand Risk Management is typically framed as an aversion to legal liability. However, Brand Risk Management Innovation takes a broader longer view with the goal of better outcomes that include increasing brand value, increasing employee and customer retention to grow your profits. I help you develop innovative strategies and plans to achieve those outcomes by distinguishing your brand in meaningful ways that include impact.

Current Opportunities:

Use the form on this page to download your free copy of “Why Brand Risk Management Is A Game Changer, and how to get ahead of the game”

No Risk No Cost Express Strategy Review Session   (Value at least $150)

Current flat rate strategy packages They can stand on their own or work as first phase of customization for collaboration on Women Crossings or one of my other event marketing/branding  opportunities (aka sponsorship properties).  These are not your typical sponsorship opportunities. Each can be enhanced by strategy packages which actually encompass the work of developing and planning the execution of a customization solution that supports your current strategic plan and objectives or helps clarify them.

Hi and thanks for stopping by!

Who do I help?

  • People who care about leading profitable business and having the most positive possible impact doing it

What kind of help will you get?

  1. Solutions 
  • Figuring out what solution(s) you need and why
  • Plan to develop and implement solution(s)
  • And personal support in that process

      2. Realize Untapped Potential 

  • Growth strategies based on identifying or evaluating new opportunities,
  • Plan for taking advantage of new opportunities,
  • Exploring why and personal support in that process

How you get help?

  • You get an easy start with top notch outside box thinking in easy flat rate strategic planning packages.
  • Your comprehensive package includes personal one on one follow up support.
  • Even better you can get help with revisions based on unexpected turn of events, outside pressures and other challenges.

Why me?

If you’re proud to be one who still cares and believes, there’s a good chance you need a consultant like me.

I’m Yvette Dubel. And it may be that my diverse consultant and life experience is key to finding your solution.   , neotraditional mother to 3 of my favorite people ~ happy wife of 1 (still my favorite guy) for 25+yrs, and my passion is helping you achieve w/ #humanity 

You business benefits from access to a master solution finder, tech enthusiast, diversity inclusion specialist, project lead specializing in brand risk management innovation who also happens to be a contributing artist-author to “A Heart of Wisdom: Life Writing as Empathetic Inquiry (Complicated Conversation)”
What does that means for you? You get access to a broad range of expertise committed to being part of the change your business and our world needs… in real practical ways.  I  look forward to exploring how we can work together to ensure that you succeed in these changing times. 

Ready to get started?

  1. First, you can use the form above to get your free copy of “Why Brand Risk Management Innovation Is A Game Changer, and how to get ahead of the game” sent to your inbox.
  2. Then say Yes to your free Express Strategy Review Session by booking yours now using the button below. 

Still have questions? Send me a message or set up a brief “Handshake Chat“.

Until we meet or meet again…

Wishing you success and peace,


Yvette Dubel

CEO & Founder, Business Strategist, Thought Leader, WebAntiphon Group

Yvette Dubel author of Why Risk Management Innovation Is a Game Changer

RISK FREE Express Strategy Review Session


#WomenCrossings #EBCouncil Spotlight – Dr. Shawne Duperon @ShawneTV

Dr. Shawne Duperon Before giving the official introduction to Shawne, let me tell you how we first met. It was our convergence that led to me meeting Teresa.It was just after she launched her Project Forgive. I had a project by the same name (Project:Forgive) at that time sparked by my father’s death and our unresolved issues. She had gotten some media coverage that mistakenly included my website link in her article. It just so happened that this occurred while I was away celebrating our wedding anniversary so I wasn’t really checking messages. But something made me check in and I got hers.I did a quick summary blog post about her project and included a link back to her site. For me that was an easy call because after learning about it I felt hopeful and inspired. She and her team were very grateful and I heard from several people thanking me. Shawne and Teresa actually wanted to speak and connect with me. (That’s when I was first invited to an EBC event.) We connected on LinkedIn and Facebook but it wasn’t until the August (2016) EBC Retreat that I really understood how much we have in common. She became even more of an inspiration.Watching her coach people on stage during the retreat was awesome because was a profound mix of tough love and genuine compassion. She is truly a force for good. Source: #WomenCrossings #EBCouncil Spotlight – Dr. Shawne... read more

#Somethinggood could actually come from #Samsung ‘s battery disaster

Most accidents caused by smartphones are caused by distracted drivers or pedestrians. But a phone that bursts into flames – as Samsung’s Galaxy Note 7s have been doing – comes with the scariness of uncertainty, especially when these fires take place in airplane cabins.From the publicly available information, it doesn’t seem that Samsung knows the actual technicalities of the problem, and external experts know even less. This uncertainty could cause consumer confidence to wobble, which makes it vital for the whole industry to identify and fix the problem as quickly as possible. In the meantime, Samsung has warned the debacle could cost the company more than £2 billion over the next six months, on top of the costs of recalling millions of handsets.The sheer scale of the problem could, however, be a unique opportunity to improve battery safety across the industry for the future. If Samsung made its faulty batteries available to researchers, it could effectively crowd-source work into why they went wrong. This would provide much-needed insight into how batteries and their manufacture could be improved. Source: Something good could actually come from Samsung’s battery... read more

#Diamonds Show Flaws In #Civil #Society Approach To #TheGulf | Huffington Post

What do football and diamonds have in common? At best, both are “beautiful”. Football is often called “the beautiful game”. At worst, both are by-words for corruption, abuses and malfeasance. Both have also brought international scrutiny to countries in the Gulf and in situations where large sums of money are at stake.Qatar is under pressure to reform employment law and practices to address workers’ rights due to abuses uncovered during the construction of World Cup infrastructure in preparation for hosting the competition in 2022. The UAE (and especially Dubai) has attracted criticism of governance standards at its diamond trading exchange. This is pertinent as this year it chairs the Kimberley Process (KP), that certifies rough diamonds as being from conflict-free areas. Much of this scrutiny, criticism and pressure has come from international non-governmental organisations (NGOs). Amnesty International and others have highlighted abuses in Qatar, while Partnership Africa Canada (PAC), which dominates the KP Civil Society Coalition (CSC), is leading a boycott of the UAE’s chairmanship. While less known than Amnesty International, PAC is a well-established Ottawa-based NGO that concentrates on building developing world NGOs focused upon rights and ethics in the natural resource sectors.As Qatar, the UAE and other Gulf countries engage in greater depth with the international community and achieve milestones in that engagement, they will come under increased scrutiny from international NGOs. The football World Cup will be the largest sporting event ever held in the region. Dubai has emerged as a major diamond trading centre in the past five years and is the first Arab country to chair the KP. Gulf countries have historically avoided taking... read more

#Researchers stumble upon process to turn CO2 into #ethanol | Inhabitat – #GreenDesign, #Innovation, Architecture, #GreenBuilding

While governments around the world continue the long, hard work of regulating away the future use of fossil fuels, scientists have discovered how to remove carbon dioxide already in the atmosphere. Researchers at the Oak Ridge Laboratory unexpectedly discovered a chemical reaction that converts carbon dioxide into ethanol. This discovery was made as the researchers attempted to uncover a series of chemical reactions that could turn CO2 into fuel. As it turned out, the first step in this series of reactions was quite enough to make it happen. The resultant ethanol is a cleaner fuel that could be used power generators or vehicles. Source: Researchers stumble upon process to turn CO2 into ethanol | Inhabitat – Green Design, Innovation, Architecture, Green... read more
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