Big Data in Marketing; 5 Use Cases | Inc.com

At the same time that more businesses are looking for ways to jump on the data bandwagon of the future few have a long term view that includes risks and threats. That especially applies to those stemming from concerns from the customers they want to capture. Hacking risks are the ones people are most likely to name but what about growing privacy concerns on behalf of the consuming public? This all made more complicated by the fact that few decision makers outside the tech department have any real clue about the very deep waters they are wading into. And so it is….until it isn’t. Big data is more than just a buzzword. In fact, the huge amounts of data that we’re gathering could well change all areas of our life, from improving healthcare outcomes to helping to manage traffic levels in metropolitan areas and, of course, making our marketing campaigns far more powerful. That’s because marketers are increasingly using artificial intelligence and machine learning to parse huge amounts of data and to draw conclusions. They can even use predictive analytics to figure out what customer Source: Big Data in Marketing; 5 Use Cases |...

Bitcoin mining consumes more electricity than 20+ European countries

As Bitcoin continues its stride towards mainstream adoption, it turns out that its surging price rates are not the only thing experiencing a sudden increase. New research indicates that the popular cryptocurrency now consumes more electricity than more than 20 countries in Europe. Source: Bitcoin mining consumes more electricity than 20+ European...

Do cities still want a sharing economy? | TechCrunch

This story is a great example of the challenges of disruptions that may not come from direct competition and therefor not be on your radar…until it’s too late. Cities that try to protect local businesses by blocking or resisting innovation, especially when consumers want it, (generally but not always) make a  short sighted mistake. Take something like the active monthly users (customers) of Lyft and Uber that are 40 million strong. As one of them, I can attest that it is something I check before I travel. I want to know if I am going to a community that limits my options and sometimes it has led me to take a flight into and sometimes stay in a neighboring city because I am a fan of Lyft and UberEats. They make travel much more pleasant and so I spend more in the cities where they are active. And I am only one of 40 million. One of the challenges of the sharing economy is that it flies in opposition of prominent cultural values that never seem to be a major consideration in these conversations. To what degree does that inhibit the ability of municipalities to see the transformation unfolding in reaction to, as opposed to merely seeing a threat to, old local economic models?   Much has been said in recent months about Uber and its travails as a company, with big leadership changes, and then an outright ban in London. Even so, Ubers (and Lyfts) are rolling down city streets, and the 40 million monthly active riders indicate that this is an incredibly popular transportation option. Many people love using...

Goodbye Gatekeepers – Stratechery by Ben Thompson

Back in 1980, shortly after the creation of Weinstein’s Miramax production company, there were just over 100 movies release in US cinemas a year; in 2016, there were 736, but for “wide Studio releases” — Weinstein’s territory — there were only 93. Suppose there are five meaningful acting jobs per movie: that means there are only about 500 meaningful acting jobs a year. And Weinstein not only decided who filled many of those 500 roles, he had an outsized ability to affect who filled the rest by making or bre Source: Goodbye Gatekeepers – Stratechery by Ben...

#TenX Figured out How to Make #Cryptocurrency Spendable Immediately In Real Life | Inc.com #teamblockchain

TenX, who is launching their highly anticipated ICO this coming Saturday has figured out how to solve one of the biggest problems for people that are involved in cryptocurrency — actually spending the currency. The worlds of entrepreneurship, cryptocurrency and Initial Coin Offerings are officially merged and entrepreneurs are raising 10s of millions of dollars to fund their companies. Bancor, Status and Basic Attention Token were prime examples of tokens/startups who collectively raised millions of dollars through ICOs. The problem TenX is solving and why their ICO will likely also do very well is that nobody can actually spend cryptocurrencies at 99% of businesses without having to wait days to exchange it through a centralized exchange bank into Fiat (government issued currency), or jump through other major hoops. TenX has built an iOS and Android app that serves as both a wallet and a decentralized fee free exchange, then adds a debit/credit card functionality on top of that to let you spend your cyrptocurrency anywhere you could use VISA or Mastercard. (They send you a physical card.) It also converts it to local currency, meaning it pretty much works in any country. As of right now TenX’s platform officially supports Ethereum, Bitcoin, and Dash, amongst others. Source: TenX Figured out How to Make Cryptocurrency Spendable Immediately In Real Life |...

#SupremeCourt decision is ‘a constitutional coming out party’ for #socialmedia – #Impacts on future of #data

This caught my #attention because it addresses the issue of how public, semi-public and private spaces will be delineated online as relates to offline situations. These are issues I feel the public does not think enough about. And still I wonder is it because people don’t care or that they don’t understand the complex array of implications flowing from these decisions.  I won’t go to deeply into that here but for those that are interested in wading to the deep end of the pool….you can read my paper that touches on related aspects via the implications and possible fall out inadequate conceptual frameworks, and failure to consider that “Informed Consent” needs to evolve when so much is at stake for individuals who don’t adequately perceive the situation they are consenting to. Supreme Court decision is ‘a constitutional coming out party’ for social media On Monday, the Supreme Court ruled that sex offenders can’t be broadly banned from using social media.The First Amendment ruling sets a precedent about denying access to social media sites and raises questions about their role as a public forum.The North Carolina law, established in 2008, made it illegal for registered sex offenders to use websites that minors also use. That included Facebook (FB, Tech30), Twitter (TWTR, Tech30) and many other popular sites….”This case is one of the first this court has taken to address the relationship between the First Amendment and the modern internet,” Justice Anthony Kennedy wrote in the majority opinion, which struck down North Carolina’s law. In the opinion, Kennedy said the law was too broad and North Carolina did not prove why...

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