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Hi!

I’m Yvette Dubel and, for those into MyersBriggs personality types, I’m an INFJ. As well as the brand risk management innovator behind the blog you can check out at the bottom of the page.

No pressure. Look around and get more information. First, can you tell me something?

What brings you here? Yes, that’s a real question. If you take a few moments to answer it is greatly appreciated and I will read your messages. If you have any questions for me just ask. (click Contact Us button on the right)

The information, services and products assembled at this site will actually help you think about some things differently, and it’s in your business’s interest for you to do so. If you want to know why you should care about brand risk management innovation watch the video below. Then if you feel ready for the eBook you can scroll down to get my first book “Why Brand Risk Management Innovation Is A Game Changer, And how to get ahead of the game”.

For those feeling hesitant, even resistant no worries. Just continue to learn more and download the whitepaper preview with no strings. Then if you also want the audiobook version read by me (when released) or free infographic just subscribe below to get announcements, special offers first, and download info. Now if you’re ready to get started with seeing how I can help you…go to the products summary page and choose the best option.

Oh, and feel free to connect with me on LinkedIn, About.me, Twitter, StumbleUpon or Facebook!

Thanks for stopping by!

Yvette Dubel

Business Strategist, Innovation Consultant, Artist-Researcher, WebAntiphon Group

Yvette Dubel author of Why Risk Management Innovation Is a Game Changer

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Why Cultivate A Better Kind of Different?

Success disappears with loss of customers and shareholder confidence

Don’t wait until brand saving action is required.

A few of the problems Art Based Solutions can help address include:

  • Customer loss
  • Declines in shareholder confidence or value
  • Rise of your competition
  • Decrease in brand value
  • Worsening Employee engagement and performance

Since this is probably new to you, I want getting more information to be easy for you. For now you can begin here – download the summary with the link below, no strings attached.  

pdf brand risk management preview why_brand_risk_mgmt_innovation_is _game_changer

 

ATTENTION!

Get Better Results with Brand Risk Management Innovation

Did you know that according to one FastCompany article 80% of corporate leaders don’t do any strategic branding? In fact, most corporate leaders and business owners simply follow the crowd, instead of stepping up to become industry leaders. However, the important factor to grasp is that most leaders are approaching risk management and branding the old way based on old mental models. Still stuck in the past doing things the way they’ve always been done. They don’t know what they don’t know.  Fortunately, you do know that managing risks and branding strategy goes beyond the mere color of your logo, your latest marketing initiative or defensive litigation. A large part of the equation is the experience interaction with your organization delivers.  Brand risk management is an art, you should seek to master it! To prosper in today’s accelerating world, you need to keep up with the new age.  Today’s customer has access to real-time information and data. The way today’s customer buys is different, therefore your brand strategy must change too. You need real strategy behind your brand – art based solutions to engage and ignite your underutilized intangible assets are a great start. Elevate your risk management to the next level with a proven strategist that delivers results.

Avoid customer attrition with new understanding.

Click here to start today….  


It’s time for corporations to remove the blinders that unfortunately keep them from looking and thinking outside the box of accepted business dogma. More and more financial experts are pointing the way forward being led by ‘right brain’ thinkers. There is no longer a ‘comfort zone’ where businesses can languish and reap the rewards of enthusiastic staff, retained customers, and increasing profits – without adapting. To stay relevant, one must challenge the established….

Find it here

 

get the book Why Risk Management Innovation is a Game Changer

Ethical debate on Managing #data #management pain points | #VMworld | SiliconANGLE

Ethical debate Currently I’m working on a paper that discusses ethical issues in data privacy. Although explored in a research context it looks at the issue of consent on behalf of those whose data would be utilized. In Business Intelligence (BI) data I’m not sure the matter of personal data, that is transformed by context into BI, is exactly a settled matter. This raises philosophical questions about the concept of objectifying data that will impact brands as the issue of consent comes into focus. What might the implications be of a change in data privacy standards in the research sector on the commercial data sector? The most obvious risk implication points to overlooking the point that ethical points will lay the foundation for possible legal action. That action would likely look to institutional research standards to inform changes in the commercial data sector either through adoption of best practices or directly lobbying for government or institutional regulation, as well as increased transparency. This offers a great opportunity to learn from mistakes of the past. And so it seems an unwise choice to dive into objectifying data without questioning the perception of hyperconvergence that would describe it as a prison.  Is that an accurate description? Objectifying data “Flynn pointed out that immobility of data is the heart of the problem, and Primary Data is working in the language of objectives to drive the physical placement of data. He feels hyper-convergence is creating a bigger prison for data. By abstracting data away from the application, data can be referenced, even when it is moving, and scheduled where data should be.”  Source: Managing... read more

If Diversity Training Has Failed Businesses, Then What?

A few reasons #diversity training fails RT @Entrepreneur: #Management Myths Holding Your Team Back by @NinaZipkin http://t.co/xFr8PjC8eL A Few Reasons #Diversity Training Fails Most of us have heard the jokes made when staffs are confronted with mandatory diversity training. Not only does corporate diversity training meet with considerable resistance, it often has unintended negative impacts. It that has failed what are your alternatives? A recent article highlighting management myths that hold teams back revealed something else as well. It helped illuminated a few reasons corporate diversity training fail. Over three decades of research indicates the traditional approaches often have negative consequences such as solidifying bias. The emphasis was more effective in known addressing compliance risks, but not creating cultures supporting diversity inclusion. Resulting instead in corporate cultures where the management myths in the article become “just the way things are done”. Over time bringing new risks issues to attention while still others wait to surface both internally among employees and with customers. Take the example of companies, like Starbucks, that faced lawsuits after some New York customers alleged employees mocked a deaf customer attempting to place an order. Proof New Approaches Needed To Old Problems Typical view of risks management did not prevent these examples: $160 million – McReynolds, et al. v. Merrill Lynch & Co. accused Merrill Lynch & Co. of giving white brokers more lucrative accounts while denying black employees equal pay and career advancement opportunities. McReynolds filed a lawsuit on behalf of 700 black brokers $39 million – Calibuso, et al. v. Bank Of America a group of female advisors lead by Judy Calibuso at the... read more

What you can learn about diversity inclusion from Jane Goodall

Diversity Inclusion, Research and Brand Risk Management Innovation You need to take a lesson from Jane In this recording I look briefly at lessons in diversity inclusion and in the next post (part 2) will look more specifically at how this can translate into opportunity for your business or organization. Here in part 1 think about the need for diversity in knowledge acquisition in situations that increasingly require outside box thinking. In fact, brand risk management innovation requires that businesses interested in growth, sustainability and hope of building/maintaining a legacy brand take note if you intend to lead rather than follow your competitors. July 14, 1960: Jane Goodall arrives at the Gombe National Park in Tanzania to begin studying chimpanzees in the wild When Jane Goodall arrived at Tanzania’s Gombe National Park on this day, July 14, in 1960, she was not, strictly speaking, a scientist. The anthropologist Louis Leakey had sent her there to study the social lives of chimpanzees, largely on the strength of Goodall’s passion and curiosity about the animals. But she lacked a college degree, and she took a decidedly unscientific approach to her research. SOURCE:... read more