Looking for Ways to Rescue or Grow Market Share

To Increase Profitability and Brand Equity


I’m Yvette Dubel and, for those into MyersBriggs personality types, I’m an INFJ. As well as the brand risk management innovator behind the blog you can check out at the bottom of the page.

No pressure. Look around and get more information. First, can you tell me something?

What brings you here? Yes, that’s a real question. If you take a few moments to answer it is greatly appreciated and I will read your messages. If you have any questions for me just ask. (click Contact Us button on the right)

The information, services and products assembled at this site will actually help you think about some things differently, and it’s in your business’s interest for you to do so. If you want to know why you should care about brand risk management innovation watch the video below. Then if you feel ready for the eBook you can scroll down to get my first book “Why Brand Risk Management Innovation Is A Game Changer, And how to get ahead of the game”.

For those feeling hesitant, even resistant no worries. Just continue to learn more and download the whitepaper preview with no strings. Then if you also want the audiobook version read by me (when released) or free infographic just subscribe below to get announcements, special offers first, and download info. Now if you’re ready to get started with seeing how I can help you…go to the products summary page and choose the best option.

Oh, and feel free to connect with me on LinkedIn,, Twitter, StumbleUpon or Facebook!

Thanks for stopping by!

Yvette Dubel

Strategy Innovation Consultant, Artist-Researcher, WebAntiphon Group

Yvette Dubel author of Why Risk Management Innovation Is a Game Changer

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Why Cultivate A Better Kind of Different?

Success disappears with loss of customers and shareholder confidence

Don’t wait until brand saving action is required.

A few of the problems Art Based Solutions can help address include:

  • Customer loss
  • Declines in shareholder confidence or value
  • Rise of your competition
  • Decrease in brand value
  • Worsening Employee engagement and performance

Since this is probably new to you, I want getting more information to be easy for you. For now you can begin here – download the summary with the link below, no strings attached.  

pdf brand risk management preview why_brand_risk_mgmt_innovation_is _game_changer



Get Better Results with Brand Risk Management Innovation

Did you know that according to one FastCompany article 80% of corporate leaders don’t do any strategic branding? In fact, most corporate leaders and business owners simply follow the crowd, instead of stepping up to become industry leaders. However, the important factor to grasp is that most leaders are approaching risk management and branding the old way based on old mental models. Still stuck in the past doing things the way they’ve always been done. They don’t know what they don’t know.  Fortunately, you do know that managing risks and branding strategy goes beyond the mere color of your logo, your latest marketing initiative or defensive litigation. A large part of the equation is the experience interaction with your organization delivers.  Brand risk management is an art, you should seek to master it! To prosper in today’s accelerating world, you need to keep up with the new age.  Today’s customer has access to real-time information and data. The way today’s customer buys is different, therefore your brand strategy must change too. You need real strategy behind your brand – art based solutions to engage and ignite your underutilized intangible assets are a great start. Elevate your risk management to the next level with a proven strategist that delivers results.

Avoid customer attrition with new understanding.

Click here to start today….  

It’s time for corporations to remove the blinders that unfortunately keep them from looking and thinking outside the box of accepted business dogma. More and more financial experts are pointing the way forward being led by ‘right brain’ thinkers. There is no longer a ‘comfort zone’ where businesses can languish and reap the rewards of enthusiastic staff, retained customers, and increasing profits – without adapting. To stay relevant, one must challenge the established….

Find it here


get the book Why Risk Management Innovation is a Game Changer

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Sometimes there is strong resistance to diversity inclusion. It can be regarded as a threat to the whole. The podcast looks at what makes this a practical rather than abstract exercise in new mental models for better outcomes in business and... read more