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Frequently Asked Questions (FAQ)



Can you help with my problem?
If you are business owner, partner or CEO that cares about having a profitable business and having the most positive possible impact doing it, then probably the answer is a resounding YES.
Why do I need a strategy?

Your strategy is critical to your brand positioning in the marketplace, the minds (and hearts) of your customers.

  • Strategy-blueprint for competitive advantage

Additional helpful facts to keep in mind:

  • Plan-for each strategic goal there’s a way to evaluate and achieve
  • Process-methods used to carry out plan
Will my returns justify the investment of working with you?

Absolutely! In case you only need a few strategic gems to put you on a self-help track  the appropriate free course you can get started right now. And it won’t cost you a dime.

From your current perspective  the way forward is less than clear. After our work together the clouds of confusion part so you confidently pave the path ahead. You have not just a strategy but a plan and if you prefer, the team to help you implement it.

How do you help?
  • You get affordable flat rate consulting packages that can address a wide range of problems you face.
  • You get the benefits of a Chief Strategy Officer without the typical budget impact.
  • You get follow up support flexibility customized to meet your needs.
  • You get help that can mean the difference between whether your business effectively manages or is overtaken by new growth.


How do you help with Brand Risk Management Innovation
Brand Risk Management is typically framed as an aversion to legal liability. However, Brand Risk Management Innovation takes a broader longer view with the goal of better outcomes that include increasing brand value, increasing employee and customer retention to grow your profits. I help you develop innovative strategies and plans to achieve those outcomes by distinguishing your brand in meaningful ways that include impact. Current Opportunities:

Scientists have much to gain by sharing their #research with the public – what it has to do with #bigdata and #datadriven research

Women Crossings – A One of  Kind Event Branding Solution ideal for financial sector, socially responsible consumer retail brands and you

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  • five EASY tips that make all the difference
  • Based on research for getting better outcomes
  • Avoid making costly mistakes

Hi and thanks for stopping by!

Who do I help?

  • People who care about leading profitable business and having the most positive possible impact doing it

What kind of help will you get?

  1. Solutions 
  • Figuring out what solution(s) you need and why
  • Plan to develop and implement solution(s)
  • And personal support in that process

      2. Realize Untapped Potential 

  • Growth strategies based on Identifying or evaluating new opportunities,
  • Plan for taking advantage of new opportunities,
  • Exploring why and personal support in that process

How you get help?

  • You get top notch outside box thinking in easy flat rate strategic planning packages.
  • Your comprehensive package includes personal one on one follow up support.
  • Even better you can get help with revisions based on unexpected turn of events, outside pressures and other challenges.

Why me?

If you’re proud to be one who still cares and believes, there’s a good chance you need a consultant like me.

I’m Yvette Dubel. And it may be that my diverse consultant and life experience is key to finding your solution.   , neotraditional mother to 3 of my favorite people ~ happy wife of 1 (still my favorite guy) for 25+yrs, and my passion is helping you achieve w/ #humanity 

You business benefits from access to a Master Solution Finder, tech enthusiast, special project lead specializing in brand risk management innovation who also happens to be a contributing artist researcher-author to Art Based Inquiry textbook.  

What does that means for you? You get access to a lot of smart cool professionals committed to being part of the change our world needs in real practical ways. And we love working together to help business owners like you succeed in these changing times. 

You can start in a few ways.

  1. First, You can complete the form on this page to request access to the 5 Sanity Saving Strategies video that you can start using immediately to improve your results. Especially if the sh%#t just hit the fan.
  2. Then if you want more help simply say Yes to your free Express Strategy Review Session and schedule yours now. 
  3. Then if your situation requires more personal attention there are four easy flat rate session packages customized to meet your needs.

Rest assured that if you need something beyond my expertise I have a global network of smart talented professionals that can be called upon to fill any knowledge or technical gaps.

Still have questions? Send me a message and let’s go from there.

Until we meet or meet again…

Wishing you success and peace,


Yvette Dubel

CEO & Founder, Business Strategist, Thought Leader, Artist-Researcher, WebAntiphon Group

Yvette Dubel author of Why Risk Management Innovation Is a Game Changer

Direct #hotel bookings, #loyalty and the clandestine world of closed user groups – #business #strategy layers

I have mixed feelings about CUG (Closed User Groups).  My long history with Open Source tech and the related movement(s) is based on an interest in inclusion. Open source technology has done a lot to bridge the digital divide to empower activist/advocates and innovation. However customization capabilities have been had some bumps in the road and barriers for non-techie leaning end users. At the same time CUG have provided end user experiences better aimed at  satisfying specific user experiences. This isn’t an either or scenario…there are contextual advantages. This article however reduces consumer benefits to lowest prices. I don’t think that is the primary objective or interest of all CUG members in hospitality, for example. And businesses that make that mistake will alienate those consumers interested in the customized experience.  Perhaps this may be a distinction between the price war chaos and the quest to really win over a more luxury oriented consumer who requires service expectations be met. It is worth considering how you as a brand will use your marketing to align customer expectations with price. What both budget and luxury consumers demand is value. How that is perceived is what your business needs to understand.   Loyalty schemes have been front and centre in advertising campaigns from the large hotel chains this year, as they look to increase their proportion of direct bookings. One notable aspect of this is how a behind-the-scenes contractual obligation between suppliers (that cheaper rates can only be offered through CUGs) has shaped the primary marketing message shown to consumers. NB: This is an analysis by Elliott Pritchard, founder at Ecommerce Nut. Let’s go... read more

#Astronomers find a #browndwarf companion to a nearby #debrisdisk host #star – #research

(—Astronomers have detected a brown dwarf orbiting HR 2562 – a nearby star known to host a debris disk. The newly discovered substellar companion is the first brown dwarf-mass object found to reside in the inner hole of a debris disk. The findings were presented in a paper published Aug. 23 on the arXiv pre-print server.HR 2562, located some 110 light years away, is an F5V star, about 30 percent more massive than the sun. It has a debris disk—a circumstellar belt of dust and planetesimals left over from planetary formation. The disk around HR 2562, spans from 38 to 75 AU away from the host star.In January and February 2016, a team of researchers, led by Quinn Konopacky of the University of California, San Diego, observed HR 2562 using the Gemini Planet Imager (GPI), mounted on the Gemini South Telescope in Chile. GPI is a high-contrast imaging instrument, allowing imaging and integral field spectroscopy of extrasolar planets. The observations of HR 2562 were conducted as part of the Gemini Planet Imager Exoplanet Survey (GPIES), that images young Jupiters and debris disks around nearby stars.However, their search for a young, Jupiter-like planet resulted in a discovery of a much more massive substellar object. The data obtained during the observations, allowed the team to confirm the existence of a brown dwarf that could have at least 15 Jupiter masses. The newly found companion is separated by about 20 AU from the host star and was designated HR 2562B.”We present the discovery of a brown dwarf companion to the debris disk host star HR 2562. This object, discovered with the Gemini... read more

Dell State of #IT Trends 2016 Study Reveals Alarming Reliance on #LegacyTechnology in Government | #Diversity Inc

Dell (No. 28 on the DiversityInc Top 50 Companies for Diversity list) unveiled the results of its new State of IT Trends 2016 study focused on the federal market, which reveal the federal government’s overwhelming dependence on legacy IT. A little more than 70 percent of federal IT decision makers surveyed said their agency runs important applications on outdated IT systems. In addition, more than half of those surveyed in total reported that their agency runs computer operating systems that have exceeded their official end-of-life.“The alarming percentage of critical applications running on legacy IT systems, as revealed by our survey, aligns with many of the concerns currently being voiced by government leaders and agency customers alike,” said Steve Harris, vice president and general manager, Dell Federal. “For many organizations the first step is making the commitment to virtualized, software-based environments. Agencies need this future-ready IT environment to unlock the power of innovation, support digital transformation, protect mission-critical data and reduce maintenance costs.” Source: Dell State of IT Trends 2016 Study Reveals Alarming Reliance on Legacy Technology in Government |... read more

#WomenCrossings #EBCouncil Spotlight – Teresa de Grosbois

If you search Teresa’s name you quickly learn she founded the EBC (Evolutionary Business Council).  I will include the blurb they have on the website about her leadership there. But first – let me tell you about my experience of her. She is incredibly kind and generous. Connecting people seems as natural as breathing to her. She makes working the stage seem easy whether she is hosting or coaching a member through to a breakthrough. Source: #WomenCrossings #EBCouncil Spotlight – Teresa de... read more