You want a new game?


Change ~ Inspiration ~ Solutions

Frequently Asked Questions (FAQ)



Can you help with my problem?
If you are business owner, partner or CEO that cares about having a profitable business and having the most positive possible impact doing it, then probably the answer is a resounding YES.
Why do I need a strategy?

Your strategy is critical to your brand positioning in the marketplace, the minds (and hearts) of your customers.

  • Strategy-blueprint for competitive advantage

Additional helpful facts to keep in mind:

  • Plan-for each strategic goal there’s a way to evaluate and achieve
  • Process-methods used to carry out plan
Will my returns justify the investment of working with you?

Absolutely! In case you only need a few strategic gems to put you on a self-help track  the appropriate free course you can get started right now. And it won’t cost you a dime.

From your current perspective  the way forward is less than clear. After our work together the clouds of confusion part so you confidently pave the path ahead. You have not just a strategy but a plan and if you prefer, the team to help you implement it.

How do you help?
  • You get affordable flat rate consulting packages that can address a wide range of problems you face.
  • You get the benefits of a Chief Strategy Officer without the typical budget impact.
  • You get follow up support flexibility customized to meet your needs.
  • You get help that can mean the difference between whether your business effectively manages or is overtaken by new growth.


How do you help with Brand Risk Management Innovation
Brand Risk Management is typically framed as an aversion to legal liability. However, Brand Risk Management Innovation takes a broader longer view with the goal of better outcomes that include increasing brand value, increasing employee and customer retention to grow your profits. I help you develop innovative strategies and plans to achieve those outcomes by distinguishing your brand in meaningful ways that include impact. Current Opportunities:

Scientists have much to gain by sharing their #research with the public – what it has to do with #bigdata and #datadriven research

Women Crossings – A One of  Kind Event Branding Solution ideal for financial sector, socially responsible consumer retail brands and you

Before you Freak Out, Stop.

Take advantage of this free offer

  • Get 5 EASY Sanity Saving Strategies
  • Start using these strategies right now to get better results
  • Get VIP invitation to Join special events
  • Avoid costly mistakes & break away from competitors
  • Get special Early Bird discounts

You can't be the change you want to see in the world if you can't keep your cool. Get help.

We respect your privacy and will not share your information. Check your inbox for confirmation after you say yes


Complete the form on the left to free access.

  • five EASY tips that make all the difference
  • Based on research for getting better outcomes
  • Avoid making costly mistakes

Hi and thanks for stopping by!

Who do I help?

  • People who care about leading profitable business and having the most positive possible impact doing it

What kind of help will you get?

  1. Solutions 
  • Figuring out what solution(s) you need and why
  • Plan to develop and implement solution(s)
  • And personal support in that process

      2. Realize Untapped Potential 

  • Growth strategies based on Identifying or evaluating new opportunities,
  • Plan for taking advantage of new opportunities,
  • Exploring why and personal support in that process

How you get help?

  • You get top notch outside box thinking in easy flat rate strategic planning packages.
  • Your comprehensive package includes personal one on one follow up support.
  • Even better you can get help with revisions based on unexpected turn of events, outside pressures and other challenges.

Why me?

If you’re proud to be one who still cares and believes, there’s a good chance you need a consultant like me.

I’m Yvette Dubel. And it may be that my diverse consultant and life experience is key to finding your solution.   , neotraditional mother to 3 of my favorite people ~ happy wife of 1 (still my favorite guy) for 25+yrs, and my passion is helping you achieve w/ #humanity 

You business benefits from access to a Master Solution Finder, tech enthusiast, special project lead specializing in brand risk management innovation who also happens to be a contributing artist researcher-author to Art Based Inquiry textbook.  

What does that means for you? You get access to a lot of smart cool professionals committed to being part of the change our world needs in real practical ways. And we love working together to help business owners like you succeed in these changing times. 

You can start in a few ways.

  1. First, You can complete the form on this page to request access to the 5 Sanity Saving Strategies video that you can start using immediately to improve your results. Especially if the sh%#t just hit the fan.
  2. Then if you want more help simply say Yes to your free Express Strategy Review Session and schedule yours now. 
  3. Then if your situation requires more personal attention there are four easy flat rate session packages customized to meet your needs.

Rest assured that if you need something beyond my expertise I have a global network of smart talented professionals that can be called upon to fill any knowledge or technical gaps.

Still have questions? Send me a message and let’s go from there.

Until we meet or meet again…

Wishing you success and peace,


Yvette Dubel

CEO & Founder, Business Strategist, Thought Leader, Artist-Researcher, WebAntiphon Group

Yvette Dubel author of Why Risk Management Innovation Is a Game Changer

The Unicorn #HedgeFunds — There’s a Bubble… but it Ain’t in #Tech 

CEO buys Unicorn to avoid Disruption = Unicorn Hedge. Abstract: the press have been whining “there’s another bubble in tech!” for years but it hasn’t happened (yet)… meanwhile VC-funded startups continue to raise capital, drive innovation, and disrupt incumbents. While some claim the recent downturn in unicorn financings and valuations is proof they were right (finally!) they couldn’t be more wrong — valuations have calmed down, but tech entrepreneurs and investors aren’t going anywhere. In fact, that ugly Source: The Unicorn Hedge — 500... read more

Juxtapoz Magazine – Scene Report: #BayArea #localart

Each week we feature updates on current graffiti scenes in a number of major U.S. cities with the help of a few select photographers. View GalleryGordon Gekkoh delivers this week’s Bay Area Scene Report featuring the work of Drsex, Blief, Asloe, Geso, Beks, Gusto, Certo, Csaw, Eric, Sober, Hype and more.See more photos from Gordon Gekkoh and his Instagram Source: Juxtapoz Magazine – Scene Report: Bay... read more

The proto-Aztec bunny farmers of ancient #Mexico | Ars Technica

In the first century BCE, right around the time when Julius Caesar was dismantling the Roman Republic, the great city of Teotihuacan dominated the region now known as Mexico. The sixth largest city in the world at the time, it was known for massive pyramids and sprawling neighborhoods. Centuries later, the Aztecs claimed the famous city as part of their own heritage. At its peak, Teotihuacan was home to more than 100,000 people. Residents were living in such close quarters that architects invented multi-story apartment buildings to house them. In one neighborhood, urban farmers kept rabbits to feed the hungry Teotihuacan masses.A group of anthropologists describe their discovery in PLoS One, filling in details of what appears to be a rabbit farm and butcher shop in a Teotihuacan neighborhood called Oztoyahualco. From roughly the 4th through 6th centuries, this neighborhood was home to an apartment compound that immediately stood out for a few reasons. Several rooms contained an enormous number of cottontail and jackrabbit remains, as well as soil with high phosphate levels that would indicate a lot of blood or fecal matter on the ground. One room had low stone walls “suggestive of a pen for domestic animal management,” the researchers write. Other rooms were full of obsidian blades and rabbit limbs, as if they were part of a butcher shop.Add all those findings together and you’ve got what appears to be an apartment complex devoted to raising and slaughtering rabbits. One more piece of evidence strengthened the hypothesis: a previous excavation had uncovered an unusual rabbit sculpture (pictured above) on the site. Bunnies were obviously important to... read more

Scientists have much to gain by sharing their #research with the public – what it has to do with #bigdata and #datadriven research

Before sharing  this article about the benefits of increased transparency and engagement in scientific research, allow me to share a bit about my interest in data driven research as it relates to the need for public engagement on defining and valuation of these intangible assets. The paper from which the following is shared proposes an Art Based Solution to increase engagement and understanding based on need for new contextually relevant policies and standard. If you or someone you know is interested in continuing this discussion or exploration of my proposal get in touch with me. Relevant Tangent  Data-driven issues have become increasingly human-centered. Online data can include information collected from browsers, activity on websites, internet communications while offline data can be pulled from things such as event attendance, in store purchases or distances traveled. Adroitly and generally, Internet research ethics is identified with computer and data. The ethics incorporate issues such as information protection, privacy, the trustworthiness of the information, conflicts of interests and innovation. There has been a debate on whether there are new ethical quandaries arising and the current situations are reliable across contexts with the development of the internet. What if the undervaluation of shortcomings in knowledge sharing encourages ignorance of the issues involved in different types of valuation and ownership and the nature of intangible assets like data? What is the role of Institutional Review Boards (IRBs) and the communities they are created to protect in the future of society and socio-technical infrastructures made necessary by the proliferation of digital assets and metadata? (Excerpt from unpublished paper – Art Based Solutions for Advances in Data Ownership and Ethical Data... read more